This Cookie Policy explains how we use cookies and other similar technologies when you use our service, what tracking technologies are and why we use them. It also explains how you can control their use. If you have any questions, you can contact us at Lasta support.
COOKIES
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you visit our website to store a range of information, for example, your language preference, or browser and device you are using to view the website. Those cookies are set by us and called first-party cookies. We also use third-party cookies, which are cookies from a domain different from the domain of our website, for our advertising and marketing efforts.
Session cookies expire each time you close your browser and do not remain on your device afterwards. These cookies allow our website to link your actions during a particular browser session.
Persistent cookies will remain on your device for a period of time, and will expire on a set expiration date, or when you delete them manually from your cache. These cookies are stored on your device in between browser sessions and allow your preferences and actions across our website to be remembered.
SIMILAR TECHNOLOGIES
In addition to cookies, there are other similar technologies that may be used on the web or in mobile ecosystems.
Web beacon is a small, transparent image (also known as “pixel tag”, “web bug”, “GIF”) that contains a unique identifier. It is embedded into a website or an email. When your browser reads the code of the website it communicates with our server in order to display the image and, through this process, we are able to acquire information such as technical specifications of your device, operating systems and settings being used. It can also track your activities during a session. Also, it enables us to recognize when each email was opened, from what IP address and from what device. We use this information to improve our email communication.
Software development kits (SDK) are third-party software development kits that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access the application.
Local shared objects, commonly called “Flash cookies”, are pieces of data that websites which use Adobe Flash may store on a user’s computer to facilitate the Flash functionality. We may use Adobe Flash to display graphics, interactive animations and other enhanced functionality. Local shared objects can track similar parameters to cookies, but they can also provide information on your use of the specific feature that the cookie is enabling. For example, if it facilitates the display of a video then we can receive details of how much of the video was watched and when viewing stopped. Flash cookie management tools can be accessed directly via www.adobe.com.
HTML5 local storage. HTML 5 is the fifth version of the HTML language and contains functionality that allows information to be stored locally within the browser’s data files. HTML5 local storage operates in a similar way to cookies but differs in that it can hold greater amounts of information and does not rely on an exchange of data with the website’s server.
Fingerprinting is a technique that involves combining a set of information elements in order to uniquely identify a particular device. These information elements include, for example: data from configuration of the device, CSS information, JavaScript objects, installed fonts, installed plugins with the browser, use of any APIs, HTTP header information, clock information.
Device Identifiers are identifiers comprised of numbers and letters, which are unique to each specific device. These include Apple’s ID for Advertisers (IDFA) and Google’s Android Advertising ID (AAID). They are stored on the device and are used to recognize you and your devices across different apps and devices for marketing and advertising purposes. You can reset your device identifier or opt out of personalized advertising in the settings of your device.
Social widgets are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
HOW CAN YOU MANAGE YOUR COOKIES AND SIMILAR TECHNOLOGIES?
1. Browser and device settings
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
Detailed instructions on how to control your cookies through browser settings can also be found here: https://www.aboutcookies.org/how-to-control-cookies/.
Please note that blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all the features on our website. To reset your device identifier or opt-out of personalized advertising, follow Google instructions or Apple instructions.
To opt out of data usage by Google Analytics follow instructions: https://tools.google.com/dlpage/gaoptout.
2. Opt-out of internet-based advertising
The third-party advertisers, ad agencies and vendors with which we work may be members of the Network Advertising Initiative, the Digital Advertising Alliance Self-Regulatory Program for Online Behavioural Advertising, the European Digital Advertising Alliance. To opt-out of interest-based advertising from the participating companies, visit the following links:
Network Advertising Initiative http://optout.networkadvertising.org/
Digital Advertising Alliance http://optout.aboutads.info/
Digital Advertising Alliance (Canada) http://youradchoices.ca/choices
Digital Advertising Alliance (EU) http://www.youronlinechoices.com/
DAA AppChoices page http://www.aboutads.info/appchoices
COOKIES LIST
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
1. Necessary cookies. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Cookie | Provider | Type | Expiry | Purpose |
__zlcid | lasta.app | 1st party | Session | This cookie is necessary for the chat-box function on the website to function. |
configId | lasta.app | 1st party | Session | Technical cookie for saving config id with content for mixed funnel |
externalId | lasta.app | 1st party | Session | Technical cookie for generating a unique user ID for Facebook events |
sequence | lasta.app | 1st party | Session | A technical cookie for generating a user ID for GA events in the billing payment method |
utm_params | lasta.app | 1st party | Session | A cookie that stores YouTube parameters for use in analytics, the parameters are transmitted accordingly from the advertisement through which the user went to the site |
_stvst | lasta.app | 1st party | 1 day | Marks the user’s visit to the site and provides a unique identifier for analytics |
mpofv | lasta.app | 1st party | 10 years | Marks the user’s visit to the site and provides a unique identifier for analytics |
referer_url | lasta.app | 1st party | Session | Saves a link to a page for later use in the site navigation history |
2. Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Cookie | Provider | Type | Expiry | Purpose |
__Secure-1PAPISID | google.com | 3d party | 2 years | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalized Google advertising. |
__Secure-3PSIDCC | google.com | 3d party | 1 year | Is used for targeting to profile the interests of website visitors and display relevant and personalized Google Ads |
__Secure-1PSID | google.com | 3d party | 2 years | Is used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalized Google advertising |
__Secure-1PSIDCC | google.com | 3d party | 1 years | This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-3PSID | google.com | 3d party | 2 years | This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant and personalised Google advertising. |
__Secure-1PSID | google.com | 3d party | 2 years | This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant and personalised Google advertising. |
3. Analytical or performance cookies. These allow us to recognize and count the number of visitors, to know which pages are the most and least popular, and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
Cookie | Provider | Type | Expiry | Purpose |
_ga | lasta.app | 1st party | 2 years | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
_ga_# | lasta.app | 1st party | 2 years | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. |
_gat | lasta.app | 1st party | 1 day | Used by Google Analytics to throttle request rate |
_gid | lasta.app | 1st party | 1 day | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
_hjAbsoluteSessionInProgress | lasta.app | 1st party | 1 day | This cookie is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice. |
_hjIncludedInSessionSample_# | lasta.app | 1st party | 1 day | Collects statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
_hjSession_# | lasta.app | 1st party | 1 day | Collects statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
_hjSessionUser_# | lasta.app | 1st party | 1 year | Collects statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
amp_# | lasta.app | 1st party | 1 year | Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. |
sc_at | snapchat.com | 3d party | 1 year | The cookie is set by Snapchat to show relevant ads to the users by tracking user behaviour on Snapchat. |
4. Marketing cookies. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Cookie | Provider | Type | Expiry | Purpose |
__zlcmid | lasta.app | 1st party | 1 year | Preserves users states across page requests. |
_fbp | lasta.app | 1st party | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
_scid | lasta.app | 1st party | 13 months | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. |
_scid_r | lasta.app | 1st party | 13 months | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. |
_pinterest_sess | pinterest.com | 3d party | 1 year | The Pinterest login cookie and is used to store a person’s login state within a web browser. It’s updated whenever a person logs into or out of Pinterest. This cookie contains the person’s Pinterest ID as well as the person’s authentication tokens if the person is logged into Pinterest. |
_pinterest_ct_ua | pinterest.com | 3d party | 1 year | The same as _pin_unauth, but as a third party cookie |
_pin_unauth | pinterest.com | 3d party | 1 year | It is a third-party cookie placed by the Pinterest tag when we are unable to match the user. It contains a unique UUID to group actions across pages. |
UULE | google.com | 3d party | 6 months | Transmits precise location information from your browser to Google servers. This information allows Google to show you location-based results. |
OTZ | google.com | 3d party | 2 years | Used by Google analytics to track site traffic information |
IDE | google.com | 3d party | 2 years | To provide ad delivery or retargeting. |
1P_JAR | google.com | 3d party | 1 month | To provide ad delivery or retargeting. |
SEARCH_SAMESITE | google.com | 3d party | 5 months | This cookie is used for the correct sending of data to Google. |
ANID | google.com | 3d party | 8 months | These cookies are intended for storing user’s settings in the search engine, for advertising and for analysing the use of the search engine recorded by Google for its purposes. |
CHANGES TO THIS POLICY
We may change this policy from time to time, when we do, we will inform you by updating the “Last updated” date below.
Last updated: 05.12.2023